‘It’s not Social Media, but Personal Media. Every post, link and affiliation is a statement about you: we’re not sharing, but advertising who we are. And we check in and log on to see what’s happening every chance we get – why? Because what this stuff really does is reveal, in the bluntest way possible, just what the world thinks of you. You can sit in the pub quietly waiting for your friends, or you could stare at the abyss in your palm hoping it stares back at you. The fact you don’t know when something might happen is the attraction. I mean, how can you just sit there when so much could be going on? I find the whole thing a curious mix of slot machine mechanics and vanity. Biscuit?’
‘Thanks Mum.’
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