I wrote the Facebook page for Vince Frank, Jose Cuervo Casting Director
Who's he then?
Vince Frank is an odious casting agent looking for aspiring actors (that's you), to audition for a movie being shot by Jose Cuervo in Mexico. This audition is the competition mechanic for Tequila Face and the prize, a holiday in Mexico for four. To enter, all you have to do is pull a tequila face with your mates and upload it to Vince's site.
Once you're there, Vince dismisses your photo before Senor Jose – watching by web link – calls in to order Vince to save your photo from the bin and forward it on.
Social media was a big part of Tequila Face, so it was only natural Vince had his own Facebook profile.
My part in Tequila Face
I wrote all the page information, first 100 or so wall posts and create plots for what might happen to Vince. I also wrote a set of replies for Vince to use when fans post a comment to his wall.