This is quite a neat little film from WNYC and features a naughty scene too!
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This Levi's spot, directed by John Hillcoat (The Road) is just crammed with all sorts of things you'd expect in an ad from the jeans that built America: pickup trucks, wide streets, moody workers looking moody in their wife beaters. But there's a point to all this: as the Santa Fe boxcars roll across a dust brown landscape, the people of Braddock Pennsylvania wake to work. Except, there is no work because 'a long time ago things got broken here and people got sad and left' (sad face). But Levi's are helping the town rediscover the idea of an honest day's graft (happy face!), by repurposing and reinventing Braddock's UnSmoke Artspace so 'urban pioneers can remake the local identity through art'. Jesus, what drivel. Surely if Levi's really want to help America get back to work, they could, y'know, build a factory in Braddock? Instead of using the bleeding fingers of China.
Anyway, the whole thing pissed me off, but then I have been listening to a lot of Godspeed You! Black Emperor, so I only have myself to blame. Here are some better examples of films loosely grouped under the title of America.
If you really want to see a great doc about working America, then check out Harlan County USA.
Here's a tidy little short. And it's a Western too!
I've posted some of Sean's work before. This is his new one:
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And another...
Finally, a new Fatal Farm film
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